Design Collaboration
27 April 2024- 3 July 2024
NABIL JULIUS DORN (037978)
(Design Collaboration) | Bachelor of Design in Creative Media | Taylor's
University
LUGMATE LUGGAGE
List
INSTRUCTIONS
This module we had 4 tasks:
- Task 1: Empathy Map
- Task 2: Ideate Solution
- Task 3: Prototyping
- Task 4: Final testing
Submission
TASK
TASK 1: Research
We were tasked to work with the business school of Taylors. The product we
were responsible to work on is Lugmate. This is their concept deck:
For this task we did some research:
- Target Audience
- Empathy Map
- Pain-points
- Improvement
- User Needs
- Problem Statement
- User persona
Target Audience
We targeted family-orientated travelers with young children and tech-savy
consumers.
Empathy Map
Pain-points
From the interviews conducted, it was noted that majority agreed most
luggage are heavy and difficult to carry around. Less than half have
security concerns. 33% think luggage's are hard to maneuver around larger
crowds. 12% tend to misplace their luggage.
User Needs
- GPS tracking
- Durable
- Anti-theft lock
- Auto follow feature
TASK 2: Ideate Solution
During this task our team came up with 3 deliverables:
- Smart app
- 3D product design
- 3D animated video
Moodboard
Typography
We decided to use ELM SANS as the primary typeface for the branding of
Lugmate.
Logo & Wordmark
Color Palette
Branding Guideline
TASK 3: Prototyping
Lugmate Luggage Design
This is the initial sketches of the product design. We then proceeded to carry forward with 3D modeling the product.
Texturing
Lugmate Smart App
For the smart app, we initially created a Lo-Fi prototype.
Social Media Kit
The kit includes:
- Product Features
- App Showcase
- Call-To-Action
- Visual Assets
TASK 4: Testing End Product
- Lugmate App
- Lugmate Luggage
These are the product testing analysis:
App Design
Figma Prototype
Final Presentation Slide
Final Presentation Video
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