Typography task 3: Type design and communication
11 June 2024-
NABIL JULIUS DORN (0370978)
Typography | Bachelor of Design in Creative Media | Taylor's University
Task
3
Jump links:
1. Lectures
2. Instructions
3. Task 3
4. Feedback
5. Reflections
6. Readings
LECTURES
Week 5
INSTRUCTIONS
TASK 3
Exercise 1:
In this task we were instructed to do a detailed dissection of the
alphabets "H", "o", "b" and "g" using Adobe Illustrator. We needed to select
a font from the 10 provided. I chose Futura Std. Book.
Futura Std., Book:
ITC New Baskerville, Roman:
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| Inspiration |
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| Inspiration |
Sketch
In this exercise, we were instructed to sketch the uppercase and lowercase of
the following letters OHNDG using 3 different types of pens.
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| Sketch 1 |
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| Sketch 2 and 3 |
After we did the physical sketch of the alphabets, I asked for feedback from Ms Low, and she told me to proceeded with the digital techno square look of the font sketches I did and proceed with digitizing it on Illustrator.
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| Digitization |
Ms Low then told me to keep the characteristics of each alphabet from this font sketch, the same, to show continuity. In this case, the alphabets had a slant on the bottom left of the alphabets.
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| Final digitization |
She also mentioned that the midline of the alphabets are higher, however the alphabet E was not.
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| Fixed final digitization |
Digitization information:
Ascender: 1092pt
X-Height: 1062 pt
Median: 500pt
Baseline: 0pt
Descender: -30pt
Export to Fontlab 7 Demo
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| Type design in FontLab 7 |
I then adjusted the sidebearing according to the reference given by Mr Vinod
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Reference by Mr Vinod |
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| Type testing |
Poster design
These are my drafts for the poster design of the typeface created.
I could select just one poster so here is the final poster designs:
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Poster details:
JPEG A4
black & white poster
1024px width
300ppi
Grayscale
Final PDF A4 black & white poster
Week 9
General
The boxy look of the font is nice
Specific
The tech and boxy look of sketch 3 looks interesting and has potential but
can also try more styles and variants.
Week 10
General
The final digitization looks good
Specific
Have to make sure the font style is carried over to all the alphabets that
we are doing. (O L E D S N C H T I G . , ! #). The fonts have a high medial
line and the alphabet E doesn't follow the rest.
Week 12
General
Adjust your side bearings according to the list provided my Mr. Vinod. Can
start making your poster
Specific
The side bearing of the alphabets aren't following the list. Reference the
list and adjust accordingly. I can start making the poster already
Week 13
General
The poster looks good
Specific
The illustrations used shouldn't take away from the typography as this
poster is meant to highlight the typeface you created. Other than that, the
posters look good.
REFLECTION
Experience
This task to me was a lot more enjoyable than task 1 and 2. Creating my
own typeface was an engaging and enjoyable experience. The creative
process allowed me to express my individuality. It wasnt just about following guidelines but also about bringing
something new to life. This experience has allowed me to understand
typography and graphic design a lot more. I now feel inspired and confident
in creating more typefaces and graphic posters in the future. The
satisfaction of seeing my idea and creative output, materialize into a
functional and aesthetic typeface is unparalleled.
Observation
Throughout this task, I noticed how intricate and detailed the process of
designing a typeface can be. It involves a deep understanding of shapes,
proportions and aesthetics. The attention to detailed required made me
appreciate the artistry involved in making a typeface.
Findings
This task revealed to me the endless possibilities within typography and
graphic design. It opened doors to future creative endeavors such as
designing a new typeface and creating visually compelling graphic
posters.
READINGS
A multidimensional language
Typography communicates verbally, visually and vocally. Twentieth-century movements like Futurism and de Stijl revolutionized it, making it dynamic and expressive, reflecting industrial and societal changes.
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| Les mots en Liberte futuristes |
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| "ping pong" |
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| Cover of the first issue of Der Dada |
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| Constructivist cover design for Veshch |
Verbal/Visual Equations
Effective typography communicates clearly amidst clutter, impacting social, political, and economic contexts. Balancing logic and intuition in typographic messages ensures functional and expressive communication.
Words form messages through opposition and contrast. Typography combines linear and nonlinear elements, using denotation and connotation to create, multifaceted, associative meanings.
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| Syntatctic manipulations are controlled by such factors as repetition to visually mimic verbal meaning |
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| Elaborations of the latter express variety of concepts |
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| Visual substitution |
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| Visual exaggeration |
Function and expression
Functionalism evolved from clarity and simplicity to subjective needs. Rietveld's red/blue chair balances aesthetics with user support. Typography function depends on purpose, enhancing clarity and legibility.
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| Red/blue chair |
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| A field of typographic forms, photographs and the colors orange charge this poster with expression |
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| Expressive text |
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